WMS

Spread (2009)

Directed by David Mackenzie

No — Spread is not woke, scoring 5 out of 100 on our wokeness meter.

Spread arrives from 2009, a Sundance premiere about a gigolo named Nikki who drifts through Los Angeles living off women with means.

Consciousness Markers

🎭
Representation Casting10

The cast includes a few minority performers in supporting roles (Maria Conchita Alonso, Sonia Rockwell), but the film makes no effort at diverse or representative casting as a statement. Default late-2000s ensemble, nothing more.

👑
Feminist Agenda5

The film is a male-gigolo fantasy in which women function chiefly as marks and providers. It offers no feminist critique and arguably revels in the opposite, though Anne Heche's Samantha has a measure of agency.

💰
Eat the Rich5

Wealth and transactional sex drive the plot, and Nikki briefly preys on the rich, but the film is a sun-drenched celebration of LA high life rather than a critique of capital. Critics noted it fails to deconstruct what it depicts.

🏳️‍🌈
LGBTQ+ Themes0

No LGBTQ+ characters, themes, or subtext of any kind. The entire narrative is organized around heterosexual seduction and transactional romance.

✊
Racial Consciousness0

No engagement with racial identity, inequality, or consciousness. Race is simply absent as a theme.

🌱
Climate Crusade0

No environmental or climate content whatsoever.

💗
Body Positivity0

No body-positivity themes. Bodies here are instruments of seduction and currency, which is the antithesis of the marker.

🧠
Neurodivergence0

No depiction or discussion of neurodivergence.

📖
Revisionist History0

No historical subject matter to revise; the film is a contemporary-set comedy.

📢
Lecture Energy0

The film carries no moralizing lesson or preachy address to the audience; director Mackenzie deliberately keeps the camera detached to avoid telling viewers how to feel.

Why it received this score

Spread arrives from 2009, a Sundance premiere about a gigolo named Nikki who drifts through Los Angeles living off women with means. Ashton Kutcher plays him with the vacant charm of a man who has never once considered a consequence. Director David Mackenzie keeps the camera at a polite distance, and Anne Heche has said this was deliberate, so that viewers would not be told whom to pity. The result is a film that observes its characters without judging them, which is either restraint or abdication depending on the hour.

On the matter of social consciousness, the ledger is nearly blank. There is no racial consciousness, no environmental concern, no engagement with neurodivergence, and no body-positive sensibility. Bodies here are currency, spent and replenished. The romantic architecture is strictly heterosexual and transactional, so LGBTQ+ themes are absent entirely. Feminist critique is likewise missing in action. Women in this film function as marks, patrons, and obstacles, and the screenplay regards this arrangement with the mild curiosity of a man reading a menu. A few minority performers appear in supporting roles, but the casting registers as ordinary late-2000s ensemble work, not as a statement of any kind.

Wealth saturates the frame, and Nikki briefly feeds on it, which might look like a critique of capital if the film did not so clearly enjoy the penthouses and the pool. Critics at the time noted as much, calling it a celebration of vacuous high life instead of a deconstruction of it. There is no sermon here, no lesson delivered to the audience, and for that small mercy the film deserves a nod. It is not preachy. It is simply hollow, and it knows it.

Analysis generated by our Consciousness Algorithm

Share this score
Director: David Mackenzie
Cast: Ashton Kutcher, Anne Heche, Margarita Levieva, Sebastian Stan, Ashley Johnson, Sonia Rockwell, Rachel Blanchard, Shane Brolly
Genres: Comedy, Romance
Studios: Oceana Media Finance, Barbarian Films, Katalyst Films, Voltage Pictures

Synopsis

A gigolo must contend with the prospect that he has found true love.

Questions about Spread

Is Spread woke?

No — Spread is not woke, scoring 5 out of 100 on our wokeness meter. That earns it a verdict of Ultra Based.

Does Spread have any woke elements?

Very few. None of the 10 markers reaches 30, the level where a marker counts as present; the highest is Representation Casting at 10.

How does Spread compare to other 2009 movies?

It ranks #154 of the 230 films from 2009 we've scored; their average is 14. The wokest is Home (79).

How is the Woke Score calculated?

An AI-assisted process researches the film and its reception, scores it 0–100 on ten markers, then combines those into one 0–100 Woke Score. It measures a specific set of 2020s cultural themes, not film quality.

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