WMS

Imagine That (2009)

Directed by Karey Kirkpatrick

No — Imagine That is not woke, scoring 14 out of 100 on our wokeness meter.

Imagine That arrives from 2009, a year when a family comedy could still be a family comedy and nothing more.

Consciousness Markers

🎭
Representation Casting25

A predominantly Black principal cast (Eddie Murphy, Yara Shahidi, Nicole Ari Parker, Vanessa Williams) in a mainstream family comedy, but the diversity is unremarked-upon and natural rather than a self-conscious representational statement.

📢
Lecture Energy12

There is a gentle moral about prioritizing family over career, delivered through sentiment rather than explicit sermonizing, keeping the preachiness mild.

👑
Feminist Agenda8

The story centers on a father-daughter bond and gives the young daughter agency through her imagination, but it is framed entirely through the father's redemption arc rather than any feminist critique.

✊
Racial Consciousness5

Race is not a thematic concern; the rival's 'Native American mumbo jumbo' is played for broad comedy and reads as caricature rather than racial consciousness.

💰
Eat the Rich5

The film is set inside a securities firm and ultimately celebrates succeeding within corporate capitalism; the moral is about family over workaholism, not economic critique.

🏳️‍🌈
LGBTQ+ Themes0

No LGBTQ+ characters, themes, or subtext of any kind appear in the film.

🌱
Climate Crusade0

No environmental or climate themes are present in this corporate-comedy fantasy.

💗
Body Positivity0

No body-positivity themes or messaging appear.

🧠
Neurodivergence0

The daughter's imaginary friends are treated as whimsical fantasy, not as a neurodivergent framing or diagnosis.

📖
Revisionist History0

The film engages with no historical events or figures to revise.

Why it received this score

Imagine That arrives from 2009, a year when a family comedy could still be a family comedy and nothing more. Eddie Murphy plays Evan Danielson, a securities man whose career is circling the drain until his daughter Olivia, played by Yara Shahidi, reveals that her imaginary friends can predict the market. The principal cast is largely Black, and the film never once clears its throat about it. No character announces the significance of the arrangement. It simply is. In the taxonomy of the current decade this registers as a faint pulse and nothing more, and the picture earns what credit it has from the absence of self-congratulation.

The workplace material is where the film shows its age in the other direction. Thomas Haden Church's rival executive spouts Native American pastiche, and the company chants along. The joke is broad and coarse, landing somewhere between caricature and embarrassment. A modern production would either cut it or append a lecture. This one lets it sit there, unloved and unexamined. The moral is that a father should attend his daughter's concert instead of his presentation. Capitalism is not indicted. It is rewarded. Evan skips the meeting and gets the promotion anyway, which is the most honest thing in the screenplay.

The daughter's fantasy life is whimsy, not diagnosis, and the film makes no attempt to frame her imagination as anything but imagination. There is no environmental sermon. No body-positive subplot, no historical revision, no queer text, nothing that a contemporary studio would feel obliged to braid into the running time. The remainder is a gentle, mildly preachy fable about presence and parenthood, delivered with the softest possible hand. A critic could call it harmless. A sommelier of such vintages would call it a thin, inoffensive table wine, poured without ceremony and forgotten by dessert.

Analysis generated by our Consciousness Algorithm

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Part of

Director: Karey Kirkpatrick
Cast: Eddie Murphy, Thomas Haden Church, Yara Shahidi, Ronny Cox, Stephen Rannazzisi, Nicole Ari Parker, DeRay Davis, Vanessa Williams
Genres: Family, Comedy, Fantasy
Studios: Internationale Filmproduktion Stella-del-Sud Third, Paramount Pictures, Nickelodeon Movies, di Bonaventura Pictures, Goldcrest Films International

Synopsis

A financial executive who can't stop his career downspiral is invited into his daughter's imaginary world, where solutions to his problems await.

Questions about Imagine That

Is Imagine That woke?

No — Imagine That is not woke, scoring 14 out of 100 on our wokeness meter. That earns it a verdict of Ultra Based.

Does Imagine That have any woke elements?

Very few. None of the 10 markers reaches 30, the level where a marker counts as present; the highest is Representation Casting at 25.

How does Imagine That compare to other 2009 movies?

It ranks #72 of the 230 films from 2009 we've scored; their average is 14. The wokest is Home (79).

How is the Woke Score calculated?

An AI-assisted process researches the film and its reception, scores it 0–100 on ten markers, then combines those into one 0–100 Woke Score. It measures a specific set of 2020s cultural themes, not film quality.

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