WMS

Coco (2009)

Directed by Gad Elmaleh

No — Coco is not woke, scoring 15 out of 100 on our wokeness meter.

Coco arrived in 2009, written, directed by, and starring Gad Elmaleh, and adapted from a sketch in his one-man show La Vie Normale.

Consciousness Markers

🎭
Representation Casting35

The film authentically casts actors of Maghrebi Jewish descent, including Gad Elmaleh, Jean Benguigui, and Ary Abittan, to portray a Maghrebi Jewish family in France. This is culturally specific representation, though not framed as a modern diversity initiative.

🏳️‍🌈
LGBTQ+ Themes0

No LGBTQ+ characters, themes, or subtext are present.

👑
Feminist Agenda0

The plot centers on a father-son relationship and a bar mitzvah; no feminist themes or gender-equity commentary are evident.

✊
Racial Consciousness0

While the film features a Maghrebi Jewish immigrant community, it does not engage with systemic racism or modern racial justice themes.

🌱
Climate Crusade0

No environmental or climate-related content.

💰
Eat the Rich0

The protagonist is a wealthy businessman, and the film does not critique capitalism or wealth inequality; it is a family comedy.

💗
Body Positivity0

No body positivity themes or diverse body representation as a message.

🧠
Neurodivergence0

No neurodivergent characters or themes.

📖
Revisionist History0

No historical revisionism or reimagining of past events.

📢
Lecture Energy0

The film is a light comedy and does not lecture the audience on social or political issues.

Why it received this score

Coco arrived in 2009, written, directed by, and starring Gad Elmaleh, and adapted from a sketch in his one-man show La Vie Normale. The premise is sturdy and small: a Maghrebi Jewish immigrant to France, enriched by his invention of a new sparkling water, decides to stage the bar mitzvah of the decade for his son Samuel. In the process he alienates nearly everyone he loves. French critics greeted it coolly, one star here, two stars there, which is the customary reception for a comedian's first trip behind the camera. The film made money anyway. Audiences have always been more forgiving of a man in a nice suit shouting at caterers than reviewers are.

The one place where this comedy brushes against contemporary cultural sensibilities is its casting. Elmaleh fills the frame with performers of Maghrebi Jewish descent, Jean Benguigui and Ary Abittan among them, and lets them play a Maghrebi Jewish family without explanatory dialogue or apologetic framing. The result is specific and lived-in. It is representation by way of authenticity, not by way of a studio mandate, and it earns a modest nod for that alone.

Beyond the ensemble, the film is a desert. There is no LGBTQ thread. No feminist argument, no climate anxiety, no critique of the wealthy protagonist's wealth, which survives the final act intact. Nobody learns about body image, neurodivergence, or the sins of history. Nobody delivers a speech to the audience. The film offers a wealthy man, a party, and a family in ruins, played for laughs. It is a relic of a gentler comedic era, and I record it here with the appropriate neutrality.

Analysis generated by our Consciousness Algorithm

Share this score
Director: Gad Elmaleh
Cast: Gad Elmaleh, Pascale Arbillot, Manu Payet, Jean Benguigui, Ary Abittan, Daniel Cohen, Noémie Lvovsky, Gladys Cohen
Genres: Comedy

Synopsis

Coco is a French comedy released in 2009 and produced by Gad Elmaleh. This is the first embodiment of the actor, adapted from a sketch in the show La Vie Normale. Coco talks about organizing a Bar Mitzvah.

Questions about Coco

Is Coco woke?

No — Coco is not woke, scoring 15 out of 100 on our wokeness meter. That earns it a verdict of Ultra Based.

Does Coco have any woke elements?

1 of the 10 markers register at 30 or above, led by Representation Casting (35). On Representation Casting: The film authentically casts actors of Maghrebi Jewish descent, including Gad Elmaleh, Jean Benguigui, and Ary Abittan, to portray a Maghrebi Jewish family in France.

How does Coco compare to other 2009 movies?

It ranks #67 of the 230 films from 2009 we've scored; their average is 14. The wokest is Home (79).

How is the Woke Score calculated?

An AI-assisted process researches the film and its reception, scores it 0–100 on ten markers, then combines those into one 0–100 Woke Score. It measures a specific set of 2020s cultural themes, not film quality.

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