WMS

Hairspray (2007)

Directed by Adam Shankman

Yes — Hairspray is woke, scoring 64 out of 100 on our wokeness meter.

There is a certain kind of 2007 musical that arrives determined to make everyone feel good about themselves, and Hairspray is its most efficient specimen.

Consciousness Markers

💗
Body Positivity90

Tracy's plus-size identity is central, with the film celebrating her body and challenging size discrimination through songs like 'Big, Blonde and Beautiful'.

✊
Racial Consciousness85

The plot explicitly centers on the racial integration of a television dance show, with characters fighting against segregation and racism.

🎭
Representation Casting65

The film features a racially diverse ensemble, including Queen Latifah, Elijah Kelley, and Taylor Parks, in a story centered on integration, though the leads remain predominantly white.

👑
Feminist Agenda45

Tracy is a strong female protagonist who challenges beauty standards and a corrupt female antagonist, but the film's feminism is implicit rather than a central agenda.

📢
Lecture Energy25

The film conveys messages about integration and self-acceptance through song and dance, but it prioritizes entertainment over preachy lecturing.

🏳️‍🌈
LGBTQ+ Themes20

John Travolta's casting as Edna Turnblad continues the drag tradition, but the film does not explore LGBTQ+ identity or relationships.

💰
Eat the Rich5

The film briefly critiques a sponsor's profit-driven willingness to integrate, but it is not an anti-capitalist narrative.

🌱
Climate Crusade0

No environmental or climate-related themes are present.

🧠
Neurodivergence0

No neurodivergent characters or themes are present.

📖
Revisionist History0

The film is a fictional musical set in 1962 and does not purport to revise historical events.

Why it received this score

There is a certain kind of 2007 musical that arrives determined to make everyone feel good about themselves, and Hairspray is its most efficient specimen. Adam Shankman's film, a remake by way of a Broadway stage show by way of John Waters, sets its sights on 1962 Baltimore and finds there a teenager named Tracy Turnblad who wants to dance on television and, incidentally, dismantle segregation. The picture is buoyant, brightly lit, and entirely sincere about its two great themes: that a plus-size girl can be a star, and that a dance show should not be divided along color lines. Both messages arrive with a tap shoe and a smile.

The more insistent current is racial. The Corny Collins Show operates a monthly Negro Day, a concession the film treats as an outrage, not a courtesy, and the plot's engine is the campaign to end it. Queen Latifah presides over the record shop and the moral center. Elijah Kelley teaches the heroine to dance and courts her sheltered friend. That the leads remain white while the civil rights struggle supplies the stakes is a tension the film never resolves, though it does cast its villain as an avowed racist and lets a young Black dancer take the crown. The body-positive thread runs just as deep, since Tracy's size is the obstacle, the joke, and eventually the anthem.

John Travolta in a fat suit and a housedress continues the franchise's drag tradition, though the film has no interest in what that tradition might mean beyond a fond punchline. Michelle Pfeiffer supplies the sizeist and segregationist antagonist, and a feminist reading is available without ever being argued. The sermonizing stays light because the songs do the work. When a message threatens to become a lecture, a horn section arrives to drown it out. A genial artifact, then. It believes in integration, self-acceptance, and the box office, in roughly that order.

Analysis generated by our Consciousness Algorithm

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Synopsis

Pleasantly plump teenager Tracy Turnblad auditions to be on Baltimore's most popular dance show - The Corny Collins Show - and lands a prime spot. Through her newfound fame, she becomes determined to help her friends and end the racial segregation that has been a staple of the show.

Questions about Hairspray

Is Hairspray woke?

Yes — Hairspray is woke, scoring 64 out of 100 on our wokeness meter. That earns it a verdict of Woke.

What makes Hairspray woke?

4 of the 10 markers register at 30 or above, led by Body Positivity (90), Racial Consciousness (85) and Representation Casting (65). On Body Positivity: Tracy's plus-size identity is central, with the film celebrating her body and challenging size discrimination through songs like 'Big, Blonde and Beautiful'.

How does Hairspray compare to other 2007 movies?

It ranks #2 of the 201 films from 2007 we've scored; their average is 12. The wokest is Like Stars on Earth (92).

How is the Woke Score calculated?

An AI-assisted process researches the film and its reception, scores it 0–100 on ten markers, then combines those into one 0–100 Woke Score. It measures a specific set of 2020s cultural themes, not film quality.

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