
Like a Boss (2020)
Directed by Miguel Arteta
No — Like a Boss is not especially woke, scoring 30 out of 100 on our wokeness meter.
Like a Boss presents itself as a study in female enterprise, following two lifelong friends, Mia and Mel, who run a small cosmetics outfit and are menaced by a corporate titan named Claire Luna.
Consciousness Markers
The film is built around two women running their own company, female friendship as the central bond, and a female corporate villain, giving it a clear if conventional girl-power, women-in-business framing.
A female-led ensemble with a notably diverse supporting cast (Haddish, Byrne, Hayek, plus Karan Soni, Jacob Latimore, Billy Porter, Jimmy O. Yang), though the diversity is largely incidental to a mainstream studio comedy rather than a stated representational mission.
The plot pits a scrappy small business against a predatory cosmetics titan (Claire Luna/Oviedo) who steals their ideas, giving a mild anti-corporate, eat-the-rich flavor, though the resolution still operates comfortably within capitalism.
A broad studio comedy that delivers its empowerment themes through jokes and slapstick rather than sermonizing; the messaging is present but light and non-preachy.
The cast is multiracial, but the story engages in no racial commentary, themes, or consciousness; race is simply not a subject of the film.
Billy Porter appears in the cast, but the plot contains no LGBTQ+ characters, relationships, or themes whatsoever.
No environmental or climate content of any kind.
Despite being set in the beauty and cosmetics industry, the film makes no body-positivity argument or messaging about body image or self-acceptance.
No neurodivergent characters or themes are present.
No historical subject matter is engaged or revised.
Why it received this score
Like a Boss presents itself as a study in female enterprise, following two lifelong friends, Mia and Mel, who run a small cosmetics outfit and are menaced by a corporate titan named Claire Luna. The arrangement is conventional in its empowerment framing: women own the business, women hold the friendship at the center, and a woman plays the predator. Miguel Arteta directs the proceedings with the brisk indifference of a man completing a contractual obligation, and the result is a comedy that knows its commercial lane and stays in it. The movie is about women succeeding in business. That is the whole of its thesis, and it repeats it with the persistence of a smoke alarm with a low battery.
The supporting cast is notably multiracial, though the film never once treats race as a subject worth examining. Billy Porter appears, and the plot offers no romantic or identity content of any kind for him or anyone else, which keeps that particular ledger at zero. The setting is the beauty industry, a natural home for arguments about self-acceptance and body image, and the film declines every one of them. What it does offer is a gentle anti-corporate posture: the scrappy founders against the idea-stealing giant. The resolution, of course, involves a lucrative licensing arrangement, so the rebellion concludes with a favorable contract. The rich are mildly inconvenienced. Capitalism survives the weekend.
As for sermonizing, there is blessedly little. The empowerment arrives wrapped in slapstick, joint-smoking mishaps, and Salma Hayek chewing scenery with visible relish, so the messaging never ascends to the pulpit. It simply sits there, agreeable and inert. We are left with a film of modest cultural ambition, executed with modest competence, and received with the critical scorn it invited. Twenty-one percent on the aggregate. The cast deserved better. The classification, however, is clean and unremarkable, which is its own kind of mercy.
Analysis generated by our Consciousness Algorithm
Part of
Synopsis
Two female friends with very different ideals decide to start a beauty company together. One is more practical, while the other wants to earn her fortune and live a lavish lifestyle.
Questions about Like a Boss
Is Like a Boss woke?
No — Like a Boss is not especially woke, scoring 30 out of 100 on our wokeness meter. That earns it a verdict of Based.
Does Like a Boss have any woke elements?
3 of the 10 markers register at 30 or above, led by Feminist Agenda (55), Representation Casting (48) and Eat the Rich (35). On Feminist Agenda: The film is built around two women running their own company, female friendship as the central bond, and a female corporate villain, giving it a clear if conventional girl-power, women-in-business framing.
How does Like a Boss compare to other 2020 movies?
It ranks #51 of the 227 films from 2020 we've scored; their average is 21. The wokest is One Night in Miami... (83).
How is the Woke Score calculated?
An AI-assisted process researches the film and its reception, scores it 0–100 on ten markers, then combines those into one 0–100 Woke Score. It measures a specific set of 2020s cultural themes, not film quality.