WMS

Yogi Bear (2010)

Directed by Eric Brevig

No — Yogi Bear is not woke, scoring 0 out of 100 on our wokeness meter.

Yogi Bear arrives in 2010 as a live-action and computer-animated hybrid, directed by Eric Brevig, in which Dan Aykroyd and Justin Timberlake provide the voices of two brown bears who steal picnic baskets in Jellystone Park.

Consciousness Markers

🎭
Representation Casting0

The cast is entirely white, with no meaningful racial or ethnic diversity.

🏳️‍🌈
LGBTQ+ Themes0

There are no LGBTQ+ characters or themes.

👑
Feminist Agenda0

The female lead is primarily a love interest and plot helper, with no feminist agenda.

✊
Racial Consciousness0

The film does not engage with racial issues or consciousness.

🌱
Climate Crusade0

The plot involves stopping logging to save a park, but it is not framed as a climate change crusade.

💰
Eat the Rich0

The villain is a corrupt mayor, but the film does not critique capitalism or wealth inequality.

💗
Body Positivity0

No body positivity themes are present.

🧠
Neurodivergence0

No neurodivergent characters or themes are present.

📖
Revisionist History0

The film is not based on historical events and does not revise history.

📢
Lecture Energy0

The film delivers its conservation message lightly, without preachy lecture energy.

Why it received this score

Yogi Bear arrives in 2010 as a live-action and computer-animated hybrid, directed by Eric Brevig, in which Dan Aykroyd and Justin Timberlake provide the voices of two brown bears who steal picnic baskets in Jellystone Park. Anna Faris plays Rachel Johnson, a nature documentary filmmaker who wanders into the proceedings and is promptly assigned the role of love interest to Ranger Smith. The plot concerns a corrupt mayor who intends to close the park and sell the land to loggers, a scheme foiled by a rare turtle and a hidden camera. It is a children's film of the old school, and it was reviewed accordingly, with a thirteen percent approval rating and a modest but respectable worldwide gross.

The film's moral universe is simple and its messaging is light. A park should not be destroyed for profit, and a greedy politician will be exposed. That is the whole of it. The conservation theme never stretches toward climate anxiety or corporate critique; the mayor is a small-town schemer, not a symbol of capital. Rachel exists to be admired and to install the camera that saves the day, which is a narrative function, not a statement. The cast is uniformly white, no character registers a sexual identity, and the film finds no occasion to comment on bodies, minds, or history. The bears steal baskets. The ranger scolds them. The credits roll.

There is something almost restful about a film so thoroughly untouched by the cultural conversations of its own moment. It wants only to place a talking bear on water skis and let him set his cape on fire. The result is not offensive, nor is it instructive. It is a product, assembled from familiar parts, and it makes no argument beyond the value of a picnic basket and a friend to steal it with. We classify it, we file it, and we move on to the next screening.

Analysis generated by our Consciousness Algorithm

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Part of

Director: Eric Brevig
Cast: Dan Aykroyd, Justin Timberlake, Anna Faris, Tom Cavanagh, T.J. Miller, Nate Corddry, Andy Daly, David Stott
Genres: Comedy, Family, Animation, Adventure
Studios: Sunswept Entertainment, De Line Pictures, Rhythm and Hues, Picnic Basket, Warner Bros. Pictures

Synopsis

A documentary filmmaker travels to Jellystone Park to shoot a project and soon crosses paths with Yogi Bear, his sidekick Boo-Boo, and Ranger Smith.

Questions about Yogi Bear

Is Yogi Bear woke?

No — Yogi Bear is not woke, scoring 0 out of 100 on our wokeness meter. That earns it a verdict of Ultra Based.

Does Yogi Bear have any woke elements?

No. All 10 markers score zero.

How does Yogi Bear compare to other 2010 movies?

It ranks #204 of the 238 films from 2010 we've scored; their average is 11. The wokest is My Name Is Khan (84).

How is the Woke Score calculated?

An AI-assisted process researches the film and its reception, scores it 0–100 on ten markers, then combines those into one 0–100 Woke Score. It measures a specific set of 2020s cultural themes, not film quality.

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