WMS

When in Rome (2010)

Directed by Mark Steven Johnson

No — When in Rome is not woke, scoring 9 out of 100 on our wokeness meter.

Beth Martin curates art at the Guggenheim and has soured on romance, so she flies to Rome for her sister's wedding and fishes five coins from a fountain, thereby acquiring a sausage magnate, a street magician, a painter, a male model, and one poker chip that may or may not belong to the reporter she actually likes.

Consciousness Markers

👑
Feminist Agenda18

Beth is an ambitious career woman and art curator, but the film resolves entirely into a traditional marriage plot with no feminist critique of the institution.

🎭
Representation Casting15

The cast is overwhelmingly white, with only minor cameos from Black athletes and a rapper as themselves. No meaningful representation casting agenda is present.

🏳️‍🌈
LGBTQ+ Themes0

There are no LGBTQ+ characters, themes, or subtext anywhere in this conventional heterosexual rom-com.

✊
Racial Consciousness0

Race is never a subject of the film; the story is a colorblind romantic fantasy with no racial consciousness whatsoever.

🌱
Climate Crusade0

No environmental or climate themes appear in this romantic comedy.

💰
Eat the Rich0

A sausage magnate appears as a comic suitor, but the film offers no critique of wealth, class, or capitalism.

💗
Body Positivity0

Danny DeVito's short stature is played for comedy rather than celebrated; there is no body positivity messaging.

🧠
Neurodivergence0

No neurodivergent characters or themes are present.

📖
Revisionist History0

The film is a light fantasy romance with no historical revisionism of any kind.

📢
Lecture Energy0

This is a breezy, gag-driven rom-com that never pauses to lecture the audience on social issues.

Why it received this score

Beth Martin curates art at the Guggenheim and has soured on romance, so she flies to Rome for her sister's wedding and fishes five coins from a fountain, thereby acquiring a sausage magnate, a street magician, a painter, a male model, and one poker chip that may or may not belong to the reporter she actually likes. The arrangement is a reverse Three Coins in the Fountain, an observation the film makes about itself and then abandons. Released in 2010, it belongs to a strain of studio romantic comedy that asks nothing of the culture and receives nothing in return.

The cast is a wall of white faces interrupted briefly by Shaquille O'Neal, Lawrence Taylor, and Ghostface Killah, each playing himself, which constitutes the film's entire gesture toward a broader America. Beth holds a demanding job and speaks of love as a luxury she cannot afford, so a faint pulse of professional ambition does beat somewhere beneath the pratfalls. Then the plot marries her off in a Roman church and the credits roll. The institution goes unexamined. The career is a costume she wears before the wedding dress.

Every other modern sensitivity goes untouched. No environmental anxiety troubles the Vespa chase. No class critique surfaces, though a sausage king and a self-absorbed model wander through the frame and could have supported one. Danny DeVito's height is a punchline, not a celebration. Nobody is neurodivergent. History is not revised. And the film never pauses to instruct us, which in this taxonomy is its own quiet mercy. It wants only to be a breezy farce about magic coins, and it fails at even that, with a 17 percent approval rating and a third place opening. We are left with a pleasant, weightless artifact, and the ledger, as always, must be balanced.

Analysis generated by our Consciousness Algorithm

Share this score
Director: Mark Steven Johnson
Genres: Comedy, Fantasy, Romance
Studios: Krasnoff / Foster Entertainment, Touchstone Pictures

Synopsis

Disillusioned with romance, Beth, an ambitious New Yorker, travels to Rome for her sister's wedding, where she plucks magic coins from a special fountain of love. The coins attract unwanted attention from an assortment of odd yet ardent suitors: a sausage merchant, a street magician, an artist, and a male model. But when the best man from the wedding, persistent reporter Nick, throws his hat in the ring, Beth wonders if his love is the real thing.

Questions about When in Rome

Is When in Rome woke?

No — When in Rome is not woke, scoring 9 out of 100 on our wokeness meter. That earns it a verdict of Ultra Based.

Does When in Rome have any woke elements?

Very few. None of the 10 markers reaches 30, the level where a marker counts as present; the highest is Feminist Agenda at 18.

How does When in Rome compare to other 2010 movies?

It ranks #88 of the 238 films from 2010 we've scored; their average is 11. The wokest is My Name Is Khan (84).

How is the Woke Score calculated?

An AI-assisted process researches the film and its reception, scores it 0–100 on ten markers, then combines those into one 0–100 Woke Score. It measures a specific set of 2020s cultural themes, not film quality.

Related rankings