WMS

SPF-18 (2017)

Directed by Alex Israel

No — SPF-18 is not woke, scoring 6 out of 100 on our wokeness meter.

SPF-18 arrives from 2017 with the confidence of a vanity project and the texture of a sunscreen advertisement.

Consciousness Markers

💰
Eat the Rich15

The minor subplot involving Ash Baker quitting his agency offers a slight, surface-level critique of the music industry machine.

👑
Feminist Agenda10

Penny Cooper is portrayed as a driven, ambitious character, but the film does not engage in any substantial feminist critique of gender roles.

🎭
Representation Casting5

The film features a standard, largely homogenous cast typical of its Malibu setting, offering minimal progressive casting choices.

📢
Lecture Energy5

The film maintains a standard teen drama pace and lacks the heavy, didactic social commentary required for high lecture energy.

🏳️‍🌈
LGBTQ+ Themes0

There are no discernible LGBTQ+ themes, relationships, or representation within the narrative.

✊
Racial Consciousness0

The film is set in affluent Malibu and features no characters or plot points that engage with racial dynamics or consciousness.

🌱
Climate Crusade0

While the setting is the beach, the film makes no attempt to address environmental issues or promote a climate crusade.

💗
Body Positivity0

The film focuses on idealized, conventional teen aesthetics and does not challenge traditional beauty standards.

🧠
Neurodivergence0

There is no evidence of neurodivergent characters or themes being explored in the film.

📖
Revisionist History0

As a contemporary coming-of-age romance, the film does not attempt to revise or challenge any established historical narratives.

Why it received this score

SPF-18 arrives from 2017 with the confidence of a vanity project and the texture of a sunscreen advertisement. Director Alex Israel, making his debut, assembles a Malibu summer of surfboards, prom do-overs, and a nude swimmer who turns out to be a country musician fleeing his record label. Goldie Hawn narrates. Keanu Reeves and Pamela Anderson appear as themselves. The film wants nothing more than to be a sunlit mood board, and it succeeds at that, if at nothing else.

The progressive content here is thin to the point of vanishing. The cast is largely homogenous, a natural consequence of the setting and not a deliberate statement. Penny is driven and ambitious, which registers as a faint nod toward agency, though the script never interrogates why a young woman's ambitions must be measured against two suitors. The lone gesture toward institutional critique comes when Ash Baker quits his agency over their attempts to reshape his image, a subplot that raises a hand and then lowers it. No racial dynamics are engaged. No environmental concern intrudes, despite everyone standing in the ocean. The bodies on display are conventionally idealized and the film never troubles that arrangement. Nobody here is neurodivergent, and nobody is gay, and nobody is asked to think about any of it.

This is a harmless, minor romance, and we should resist inflating it into a cultural artifact it is not. It lectures no one. It revises no history. It simply exists, glossy and weightless, a ninety-minute postcard with salt in its hair. Two critics on Rotten Tomatoes disliked it, which remains the most substantive opposition the film has generated. We classify it accordingly: a low tally, not out of malice, but out of honesty. The beach, it turns out, is just a beach.

Analysis generated by our Consciousness Algorithm

Share this score
Director: Alex Israel
Cast: Carson Meyer, Noah Centineo, Bianca A. Santos, Jackson White, Molly Ringwald, Rosanna Arquette, Sean Russel Herman, Goldie Hawn
Genres: Romance, Drama
Studio: Artery Industries

Synopsis

Eighteen-year-old Penny Cooper spent years pining for heartthrob surfer Johnny Sanders Jr. before his father’s tragic death brought them closer together. But now high school is over, and when mysterious country musician Ash Baker shows up on the beach, Penny is torn.

Questions about SPF-18

Is SPF-18 woke?

No — SPF-18 is not woke, scoring 6 out of 100 on our wokeness meter. That earns it a verdict of Ultra Based.

Does SPF-18 have any woke elements?

Very few. None of the 10 markers reaches 30, the level where a marker counts as present; the highest is Eat the Rich at 15.

How does SPF-18 compare to other 2017 movies?

It ranks #224 of the 309 films from 2017 we've scored; their average is 19. The wokest is I Am Not Your Negro (92).

How is the Woke Score calculated?

An AI-assisted process researches the film and its reception, scores it 0–100 on ten markers, then combines those into one 0–100 Woke Score. It measures a specific set of 2020s cultural themes, not film quality.

Related rankings