
Set It Up (2018)
Directed by Claire Scanlon
No — Set It Up is not woke, scoring 17 out of 100 on our wokeness meter.
There is a school of thought that a romantic comedy earns its keep by refusing to innovate, and Set It Up enrolls in that school with the diligence of a tenure-track striver.
Consciousness Markers
Directed by Claire Scanlon and written by Katie Silberman, with a female protagonist (Harper) pursuing sports journalism and a powerful female editor (Kirsten) at the top of her field, though the film never frames this as a thesis.
A notably diverse ensemble for a rom-com — Lucy Liu, Taye Diggs, Tituss Burgess, and Joan Smalls in prominent roles — though the diversity is presented naturally without commentary or self-congratulation.
The premise rests on overworked, underpaid assistants scheming against their demanding wealthy bosses, including a venture capitalist, offering a light critique of corporate exploitation — but it's played for laughs, not politics.
A breezy, formula-respecting rom-com that preaches nothing; any social observation is incidental to the genre mechanics.
Despite a stray TMDB keyword, no LGBTQ+ characters, relationships, or themes appear anywhere in the plot or cast.
The multiracial cast exists without any engagement with race as a subject; no racial themes, commentary, or consciousness are present.
No environmental or climate content whatsoever.
No body-positivity themes or messaging.
No neurodivergent characters or themes.
A contemporary romantic comedy with no historical subject matter to revise.
Why it received this score
There is a school of thought that a romantic comedy earns its keep by refusing to innovate, and Set It Up enrolls in that school with the diligence of a tenure-track striver. Two assistants, Harper and Charlie, scheme to push their monstrous bosses into each other's arms so the bosses will have less time to ruin their lives. The machinery is old, the gears are visible, and the film knows it. Claire Scanlon directs from a Katie Silberman script, and the pair keep things brisk enough that we never linger long enough to resent the familiarity. It is a competent, agreeable, well-lit diversion, and there is no shame in that.
On the matter of social consciousness, the film is a study in restraint. The cast is notably multiracial for the genre, with Lucy Liu and Taye Diggs as the warring executives and Tituss Burgess lurking in the basement as a janitor with surveillance habits. None of it is announced. Race never becomes a subject, and nobody delivers a speech about it. The same goes for gender. Harper wants to write sports journalism and her editor is a woman running an empire, but the film declines to frame this as a thesis, which is either admirable subtlety or simple indifference. We report, we do not adjudicate.
The economic grievance is present but toothless. The bosses are wealthy, the assistants are exhausted, and the whole plot turns on the exploitation of the underpaid, which supplies a faint whiff of class resentment before the screenplay remembers it is a comedy and moves on. There is no sermonizing here, no climate lament, no revisionist project, no lecture. The film wants only to be liked, and it largely succeeds. A harmless confection, then, served at room temperature, and we record its mild cultural stirrings with the solemnity they do not deserve but which we are contractually obliged to provide.
Analysis generated by our Consciousness Algorithm
Synopsis
Two overworked and underpaid assistants come up with a plan to get their bosses off their backs by setting them up with each other.
Questions about Set It Up
Is Set It Up woke?
No — Set It Up is not woke, scoring 17 out of 100 on our wokeness meter. That earns it a verdict of Ultra Based.
Does Set It Up have any woke elements?
2 of the 10 markers register at 30 or above, led by Feminist Agenda (38) and Representation Casting (35). On Feminist Agenda: Directed by Claire Scanlon and written by Katie Silberman, with a female protagonist (Harper) pursuing sports journalism and a powerful female editor (Kirsten) at the top of her field, though the film never frames this as a thesis.
How does Set It Up compare to other 2018 movies?
It ranks #119 of the 325 films from 2018 we've scored; their average is 20. The wokest is Return (92).
How is the Woke Score calculated?
An AI-assisted process researches the film and its reception, scores it 0–100 on ten markers, then combines those into one 0–100 Woke Score. It measures a specific set of 2020s cultural themes, not film quality.