WMS

Presto (2008)

Directed by Doug Sweetland

No — Presto is not woke, scoring 0 out of 100 on our wokeness meter.

Presto arrives from Pixar in 2008, a dialogue-free six-minute exercise in vaudeville slapstick directed by Doug Sweetland in his directorial debut.

Consciousness Markers

🎭
Representation Casting0

The short features a white magician and a rabbit, with no meaningful representation casting or diversity commentary.

🏳️‍🌈
LGBTQ+ Themes0

There are no LGBTQ+ themes, characters, or subtext in the film.

👑
Feminist Agenda0

The film is a slapstick cartoon about a magician and his rabbit, with no feminist agenda or gender commentary.

✊
Racial Consciousness0

Race is not addressed or thematized in any way.

🌱
Climate Crusade0

There is no environmental or climate-related message.

💰
Eat the Rich0

The film contains no critique of capitalism, wealth, or class structures.

💗
Body Positivity0

Body image, size, or positivity are not themes in the short.

🧠
Neurodivergence0

Neurodivergence is not depicted or discussed.

📖
Revisionist History0

The film does not revise or reinterpret historical events or figures.

📢
Lecture Energy0

The short is a dialogue-free gag comedy with no preachy or lecture-like messaging.

Why it received this score

Presto arrives from Pixar in 2008, a dialogue-free six-minute exercise in vaudeville slapstick directed by Doug Sweetland in his directorial debut. A magician named Presto DiGiotagione keeps a hungry rabbit, Alec Azam, locked in a cage and tethered to the act by a pair of magically linked hats. The rabbit wants his carrot. The magician wants applause. The result is a cascade of mousetraps, eggs, electrical sockets, and one unfortunate ladder, staged with the precision of a Tex Avery short and the timing of a Marx Brothers routine. It played in theaters before WALL-E, a placement that tells us all we need to know about its ambitions.

The cultural inventory here is remarkably spare. There is no casting gesture, no identity subtext, no gender commentary, no environmental lament, and no class critique to be excavated from the hat. Alec is a rabbit with a grievance about lunch. Presto is a showman with a bruised ego and a crotch injury. The film's entire political economy amounts to a root vegetable withheld and then restored. Scour the opera house for a message and you will find only a mousetrap and a piano falling from the fly space.

This is not a failing. It is a classification. The short belongs to a tradition that predates the current appetite for instruction, when cartoons were permitted to be cruel, fast, and silent. Its influences are catalogued plainly: Looney Tunes, Tom and Jerry, Chaplin, the Marx Brothers. It was nominated for an Academy Award and an Annie, lost both, and now sits in the Pixar vault as a pleasant appetizer. The rabbit gets second billing on the poster. That is the moral of the story, and the only one on offer.

Analysis generated by our Consciousness Algorithm

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Part of

Director: Doug Sweetland
Cast: Doug Sweetland
Genres: Animation, Family, Comedy
Studio: Pixar

Synopsis

Dignity. Poise. Mystery. We expect nothing less from the great turn-of-the-century magician, Presto. But when Presto neglects to feed his rabbit one too many times, the magician finds he isn't the only one with a few tricks up his sleeve!

Questions about Presto

Is Presto woke?

No — Presto is not woke, scoring 0 out of 100 on our wokeness meter. That earns it a verdict of Ultra Based.

Does Presto have any woke elements?

No. All 10 markers score zero.

How does Presto compare to other 2008 movies?

It ranks #175 of the 212 films from 2008 we've scored; their average is 12. The wokest is Milk (68).

How is the Woke Score calculated?

An AI-assisted process researches the film and its reception, scores it 0–100 on ten markers, then combines those into one 0–100 Woke Score. It measures a specific set of 2020s cultural themes, not film quality.

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