
Keeping Up with the Joneses (2016)
Directed by Greg Mottola
No — Keeping Up with the Joneses is not woke, scoring 6 out of 100 on our wokeness meter.
Keeping Up with the Joneses arrives from 2016, a year in which a studio could still release an action comedy about a suburban Atlanta couple and the glamorous spies next door without any obligation to say something.
Consciousness Markers
Isla Fisher's Karen is an active co-lead who drives the investigation and ultimately saves the spies, and Gal Gadot's Natalie is a competent operative — but this is standard action-comedy competence rather than any articulated feminist thesis.
The cast is overwhelmingly white and mainstream, with only token minor supporting performers (Jona Xiao, Ming Zhao) and Israeli-born Gal Gadot filling out the edges. No casting is done with representation as a stated aim.
The plot involves a defense contractor and a microchip-selling traitor, but this is conventional espionage plotting with no economic critique or eat-the-rich sentiment.
No LGBTQ+ characters, relationships, or themes appear anywhere in the film's plot or subplot.
Race is entirely absent as a subject; the film concerns affluent white suburbanites and their glamorous new neighbors with no commentary on race or racial dynamics.
No environmental or climate content of any kind.
The film's running joke about the Joneses being 'impossibly gorgeous' is played for glamour-envy comedy, not body acceptance or size-diversity messaging.
No neurodivergent characters or themes are present.
The film is a wholly fictional spy comedy with no historical subject matter to revise.
A light, joke-driven studio comedy that pointedly avoids messaging of any kind; critics faulted it for having nothing on its mind.
Why it received this score
Keeping Up with the Joneses arrives from 2016, a year in which a studio could still release an action comedy about a suburban Atlanta couple and the glamorous spies next door without any obligation to say something. Greg Mottola directs with a shrug. Jon Hamm and Gal Gadot play the operatives, Isla Fisher and Zach Galifianakis play the civilians, and the film assumes a cul-de-sac is a funny place to hide a listening device. The cast is white, affluent, and lit like a furniture catalog. Two minor supporting performers drift through the margins, and nobody involved seems to have cast them with any design beyond staffing a scene.
Fisher's Karen does more than her share of the work. She snoops, she follows, she gets stunned by a pen gun, and she drives the rescue, which is more agency than the average 2016 wife role manages. Gadot's Natalie handles her own fights. Neither performance arrives attached to an argument about anything. The film's one recurring gag, that the Joneses are impossibly gorgeous, is played for envy, not for any statement about bodies. Race goes unmentioned in a town populated entirely by the comfortably white. A defense contractor sits at the center of the plot, and a colleague sells experimental microchips to an arms dealer, but this is tradecraft as furniture, with no economic grievance in sight. There is no secondary subplot, no representative character, no same-sex pairing, no environmental concern, no neurological quirk. The film has exactly one subject, which is whether the neighbors are spies. They are.
The guiding principle throughout is pleasantness. Nobody lectures. Nobody has a thesis. Critics observed that the jokes did not land and that the assembled comedians deserved better, and the box office agreed, returning $29.9 million against a $40 million budget. The film now functions as a document of a vanished mode, the studio comedy with nothing on its mind and no interest in acquiring anything. Not a recommendation. An observation.
Analysis generated by our Consciousness Algorithm
Synopsis
An ordinary suburban couple finds it’s not easy keeping up with the Joneses – their impossibly gorgeous and ultra-sophisticated new neighbors – especially when they discover that Mr. and Mrs. “Jones” are covert operatives.
Questions about Keeping Up with the Joneses
Is Keeping Up with the Joneses woke?
No — Keeping Up with the Joneses is not woke, scoring 6 out of 100 on our wokeness meter. That earns it a verdict of Ultra Based.
Does Keeping Up with the Joneses have any woke elements?
Very few. None of the 10 markers reaches 30, the level where a marker counts as present; the highest is Feminist Agenda at 15.
How does Keeping Up with the Joneses compare to other 2016 movies?
It ranks #202 of the 285 films from 2016 we've scored; their average is 16. The wokest is 13th (92).
How is the Woke Score calculated?
An AI-assisted process researches the film and its reception, scores it 0–100 on ten markers, then combines those into one 0–100 Woke Score. It measures a specific set of 2020s cultural themes, not film quality.