
Contraband (2012)
Directed by Baltasar Kormákur
No — Contraband is not woke, scoring 6 out of 100 on our wokeness meter.
Contraband is a January action thriller, which is a genre designation that carries its own confession.
Consciousness Markers
Cast includes Latino and Black actors in supporting roles, but there is no deliberate inclusive casting agenda or race-swapping.
No LGBTQ+ characters or themes are present.
The female lead is a damsel-in-distress wife; no feminist themes or agency-driven commentary.
No exploration of race, racism, or racial identity.
No environmental or climate change themes.
Criminal activity is depicted without any eat-the-rich or anti-capitalist critique.
No body positivity themes or diverse body representation commentary.
No neurodivergent characters or themes.
No historical revisionism or reimagining of past events.
Pure genre entertainment with no preachy or didactic messaging.
Why it received this score
Contraband is a January action thriller, which is a genre designation that carries its own confession. Mark Wahlberg plays Chris Farraday, a reformed smuggler in New Orleans who is pulled back for one last job when his brother-in-law botches a drug run and a man named Tim Briggs threatens the family. The film is a remake of the 2008 Icelandic picture Reykjavík-Rotterdam, though the specificity of that original has been sanded down into a Universal product with a cargo ship, a van of counterfeit bills, and a Jackson Pollock nobody can quite move. It opened at number one, which tells us more about the first two weeks of January than about the film itself.
The cultural ledger here is thin. Almost nothing on the screen asks to be read as a statement. There is no environmental sermon, no reconsideration of history, no economic critique of the criminals, who are simply criminals pursuing money. Kate Beckinsale's Kate is a wife in peril, knocked unconscious against a bathtub and parked in a foundation pour, and the film has no interest in granting her an arc or a grievance. The supporting cast includes Latino and Black actors, Diego Luna and Jason Mitchell among them, filling out the ensemble without ceremony. That is the extent of the film's inclusiveness, and it arrives as ordinary casting, not as an argument.
What remains is competence without conviction. The plot is convoluted, the heists are noisy, and the whole enterprise has the texture of something assembled from spare parts of better crime films. Ebert was tired of it. Travers said Wahlberg could sleepwalk through it, and allowed that he does. This reviewer cannot disagree. The film offers no instruction and takes no position. It simply traffics, and then it stops.
Return to the ledger and the page is nearly blank: a functioning genre machine that neither offends nor edifies, which is its own kind of achievement in a marketplace that increasingly demands a thesis. It is a movie about a man moving things he should not move, and it means nothing by it, and there is a certain relief in that, however minor.
Analysis generated by our Consciousness Algorithm
Part of
Synopsis
When his brother-in-law runs afoul of a drug lord, family man Chris Farraday turns to a skill he abandoned long ago—smuggling—to repay the debt. But the job goes wrong, and Farraday finds himself wanted by cops, crooks and killers alike.
Questions about Contraband
Is Contraband woke?
No — Contraband is not woke, scoring 6 out of 100 on our wokeness meter. That earns it a verdict of Ultra Based.
Does Contraband have any woke elements?
Very few. None of the 10 markers reaches 30, the level where a marker counts as present; the highest is Representation Casting at 10.
How does Contraband compare to other 2012 movies?
It ranks #128 of the 230 films from 2012 we've scored; their average is 12. The wokest is Killing Them Softly (92).
How is the Woke Score calculated?
An AI-assisted process researches the film and its reception, scores it 0–100 on ten markers, then combines those into one 0–100 Woke Score. It measures a specific set of 2020s cultural themes, not film quality.