WMS

Haunted Mansion (2023)

Directed by Justin Simien

No — Haunted Mansion is not woke, scoring 15 out of 100 on our wokeness meter.

Disney's Haunted Mansion is the second film adaptation of a theme park ride, directed by Justin Simien and released into a summer already crowded with more urgent spectacles.

Consciousness Markers

🎭
Representation Casting60

A notably diverse Disney tentpole ensemble led by LaKeith Stanfield as the protagonist, with Tiffany Haddish, Rosario Dawson, and a Black director (Justin Simien) anchoring the cast. The diversity reads as deliberate studio casting rather than a stated message.

👑
Feminist Agenda15

Rosario Dawson's Gabbie and Tiffany Haddish's Harriet are capable women with agency, but the film makes no feminist argument or commentary.

💰
Eat the Rich12

Alistair Crump's backstory involves a decadent wealthy heir shunned by high society and assassinated by his much-abused staff, a faint class-rebellion beat, but it is plot mechanics rather than a thematic message.

✊
Racial Consciousness10

The New Orleans setting and diverse cast provide incidental representation, but the film engages in no racial themes, commentary, or historical reckoning.

📢
Lecture Energy5

The film gestures at a grief-and-letting-go emotional arc but delivers it through genre mechanics, not preachy lecturing.

🏳️‍🌈
LGBTQ+ Themes0

Dan Levy appears in a minor role but no LGBTQ+ themes, characters, or relationships are present in the story.

🌱
Climate Crusade0

No environmental or climate themes whatsoever.

💗
Body Positivity0

No body positivity themes or messaging present.

🧠
Neurodivergence0

No neurodivergent characters or themes are depicted or referenced.

📖
Revisionist History0

The film is a supernatural fantasy with no historical revisionism.

Why it received this score

Disney's Haunted Mansion is the second film adaptation of a theme park ride, directed by Justin Simien and released into a summer already crowded with more urgent spectacles. It gathers a notably diverse ensemble: LaKeith Stanfield as the grieving astrophysicist, Rosario Dawson as the widowed doctor, Tiffany Haddish as the psychic, Owen Wilson as the fake priest, Danny DeVito as the historian. The casting is deliberate and visible. The film itself has no thesis about it. New Orleans provides atmosphere and a few local touches, but the story never turns that setting into a statement about race or history. The movie wants ghosts, jokes, and a family-friendly haunted house. It gets some of those, though not enough of any.

The social consciousness on display is thin and incidental. Dawson and Haddish are capable women with agency, yet the screenplay offers no feminist argument. Dan Levy appears briefly, but the film contains no LGBTQ themes, relationships, or subtext. There is no climate anxiety, no body positivity, no neurodivergent character, and no revisionist history. The closest thing to class rebellion is Alistair Crump, a wealthy heir shunned by society and eventually assassinated by his abused staff. That is a backstory beat, not a manifesto. The film is too busy arranging jump scares and product placements to build an ideological case.

Its emotional arc concerns grief and the difficulty of letting go. Ben must accept his wife's death, and Travis must resist a ghost impersonating his father. These beats are delivered through haunted house mechanics, not sermons. The movie gestures at feeling without instructing us how to feel. It is amiable, overproduced, and ultimately inconsequential, a $150 million Disney product that lost a great deal of money while displaying brand names with unsettling enthusiasm. As cultural commentary, it is barely present. As a haunted house comedy, it is mild. The classification is straightforward: low heat, faint pulse, no lasting doctrinal residue.

Analysis generated by our Consciousness Algorithm

Share this score

Part of

Synopsis

A woman and her son enlist a motley crew of so-called spiritual experts to help rid their home of supernatural squatters.

Questions about Haunted Mansion

Is Haunted Mansion woke?

No — Haunted Mansion is not woke, scoring 15 out of 100 on our wokeness meter. That earns it a verdict of Ultra Based.

Does Haunted Mansion have any woke elements?

1 of the 10 markers register at 30 or above, led by Representation Casting (60). On Representation Casting: A notably diverse Disney tentpole ensemble led by LaKeith Stanfield as the protagonist, with Tiffany Haddish, Rosario Dawson, and a Black director (Justin Simien) anchoring the cast.

How does Haunted Mansion compare to other 2023 movies?

It ranks #105 of the 200 films from 2023 we've scored; their average is 24. The wokest is Origin (84).

How is the Woke Score calculated?

An AI-assisted process researches the film and its reception, scores it 0–100 on ten markers, then combines those into one 0–100 Woke Score. It measures a specific set of 2020s cultural themes, not film quality.

Related rankings