WMS

Not Okay (2022)

Directed by Quinn Shephard

Partly — Not Okay is somewhat woke, scoring 45 out of 100 on our wokeness meter.

Not Okay arrives with a premise that could have been engineered in a laboratory for the current cultural moment: a young woman fakes a Parisian trip, survives a fictional terrorist attack, and monetizes her imaginary trauma into a following.

Consciousness Markers

👑
Feminist Agenda60

Written and directed by a woman and built around an explicitly 'unlikable female protagonist,' the film's trigger-warning controversy became a genuine flashpoint in feminist discourse about the double standard applied to flawed women on screen versus men.

📢
Lecture Energy45

The film is a pointed satire with clear theses about social media, cancel culture, and the exploitation of survivorhood, delivering its moral through the arc of Danni's comeuppance and Rowan's spoken-word rebuke.

🎭
Representation Casting40

The cast is notably diverse, with Mia Isaac as the Black teenage activist Rowan, plus Karan Soni, Tia Dionne Hodge, and Negin Farsad in supporting roles, though the film never foregrounds their identity as a statement.

💰
Eat the Rich35

The satire skewers the influencer economy, the commodification of trauma into content, and the attention marketplace, though its target is clout culture rather than capital itself.

✊
Racial Consciousness25

Rowan is a Black school-shooting survivor and anti-gun activist, but the film treats race incidentally rather than as a thematic concern, focusing instead on clout and trauma.

🧠
Neurodivergence15

Danni's anxiety, hallucinations of the bomber, and Rowan's PTSD are depicted, but the film frames these as trauma and mental-health struggles rather than a neurodiversity-affirming statement.

🏳️‍🌈
LGBTQ+ Themes0

No LGBTQ+ characters, relationships, or themes appear in the narrative.

🌱
Climate Crusade0

No environmental or climate themes are present.

💗
Body Positivity0

No body-positivity themes or messaging appear.

📖
Revisionist History0

No historical revisionism; the film is a contemporary satire with no engagement with historical narrative.

Why it received this score

Not Okay arrives with a premise that could have been engineered in a laboratory for the current cultural moment: a young woman fakes a Parisian trip, survives a fictional terrorist attack, and monetizes her imaginary trauma into a following. It is a satire of the attention economy, and it knows it.

The film is written and directed by Quinn Shephard, and it builds itself around a deliberately unlikable female protagonist. The opening trigger warning, which lists an unlikable female protagonist alongside flashing lights and themes of trauma, became its own small controversy when audiences read it straight. That meta-scuffle says more about the double standard applied to flawed women on screen than the film itself manages to. The cast is diverse, with Mia Isaac, Karan Soni, and Negin Farsad in the mix, though the screenplay never remarks on it. Rowan is a Black school-shooting survivor and anti-gun activist, and race sits in the background without becoming a thesis. There is no LGBTQ content, no environmental thread, no body-positive messaging.

Where the film does press, it presses on the influencer economy and the commodification of survivorhood. Danni's anxiety and hallucinations, along with Rowan's PTSD, are rendered as trauma and mental-health struggles, not as an affirmation of neurodivergence. The closing act hands the moral to Rowan, who delivers a spoken-word rebuke at an open mic while the crowd cheers. It is a pointed satire with a clear thesis, and it delivers that thesis through comeuppance. The target is clout, not capital. The film is watchable, well-performed, and slightly too pleased with its own diagnosis.

Analysis generated by our Consciousness Algorithm

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Part of

Director: Quinn Shephard
Cast: Zoey Deutch, Mia Isaac, Dylan O'Brien, Nadia Alexander, Tia Dionne Hodge, Negin Farsad, Embeth Davidtz, Brennan Brown
Genres: Comedy, Drama
Studios: Makeready, Searchlight Pictures

Synopsis

An ambitious young woman, desperate for followers and fame, fakes a trip to Paris to up her social media presence. When a terrifying incident takes place in the real world and becomes part of her imaginary trip, her white lie becomes a moral quandary that offers her all the attention she’s wanted.

Questions about Not Okay

Is Not Okay woke?

Partly — Not Okay is somewhat woke, scoring 45 out of 100 on our wokeness meter. That earns it a verdict of Woke-Adjacent.

What makes Not Okay woke?

4 of the 10 markers register at 30 or above, led by Feminist Agenda (60), Lecture Energy (45) and Representation Casting (40). On Feminist Agenda: Written and directed by a woman and built around an explicitly 'unlikable female protagonist,' the film's trigger-warning controversy became a genuine flashpoint in feminist discourse about the double standard applied to flawed women on screen versus men.

How does Not Okay compare to other 2022 movies?

It ranks #36 of the 223 films from 2022 we've scored; their average is 22. The wokest is Bros (92).

How is the Woke Score calculated?

An AI-assisted process researches the film and its reception, scores it 0–100 on ten markers, then combines those into one 0–100 Woke Score. It measures a specific set of 2020s cultural themes, not film quality.

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