WMS

Isn't It Romantic (2019)

Directed by Todd Strauss-Schulson

Yes — Isn't It Romantic is woke, scoring 61 out of 100 on our wokeness meter.

Isn't It Romantic opens with its heroine delivering a spoken-word inventory of the romantic comedy's sins, and in doing so announces its method: name the tropes, then inhabit them.

Consciousness Markers

🎭
Representation Casting60

Rebel Wilson (a plus-size woman) leads, alongside Priyanka Chopra Jonas, Michelle Buteau, and Brandon Scott Jones — a notably non-default ensemble, and the film explicitly names rom-coms' 'lack of diversity' as a trope worth mocking.

👑
Feminist Agenda60

The film's thesis is that a woman need not be completed by a man and must 'first love herself'; it lampoons the makeover montage, the leading-lady slot, and the rescue-by-romance arc.

💗
Body Positivity60

Natalie's weight and self-esteem are central: she dismisses a suitor's affection because she is 'overweight,' and the resolution is self-acceptance and rejecting the notion that only the thin deserve love.

🏳️‍🌈
LGBTQ+ Themes45

A flamboyant gay-best-friend character (Donny) is a plot device, and the script openly satirizes the 'gay best friend who has no life' cliché — engaging the trope with a wink rather than ignoring it.

📢
Lecture Energy45

The opening scene is essentially a spoken-word essay enumerating the sins of the rom-com (voice-over, montages, token diversity, the doomed gay friend), delivered as comedy but didactic in form.

✊
Racial Consciousness30

Diversity in rom-coms is called out in dialogue and the cast is diverse, but race is not a sustained theme — it registers as a single satirical jab rather than an examined subject.

💰
Eat the Rich15

The 'sexy billionaire client' is gently teased as a genre trope, but the film has no structural critique of wealth or capitalism.

🌱
Climate Crusade0

No environmental content whatsoever.

🧠
Neurodivergence0

No neurodivergent characters or themes.

📖
Revisionist History0

No engagement with historical narrative or revisionist reframing.

Why it received this score

Isn't It Romantic opens with its heroine delivering a spoken-word inventory of the romantic comedy's sins, and in doing so announces its method: name the tropes, then inhabit them. Natalie, an Australian architect in New York, despises the genre until a subway mugging knocks her into a PG-13 fantasy where her apartment is absurd, her client is a billionaire with an Australian accent, and her misanthropic neighbor has been recast as a flamboyant confidant. The film is less a parody than an audit. It catalogs the voice-over, the montage, the slow-motion walk, and the token minority, and it does so with a straight face and a wink in equal measure.

The audit has results worth recording. Rebel Wilson anchors a cast that refuses the usual defaults, and the script permits itself one pointed observation about the whiteness of the genre before returning to business. The thesis is that a woman requires no man to complete her, only the discipline to love herself first, and the film accordingly dismantles the makeover montage, the rescue by romance, and the leading-lady slot itself. Weight sits at the center of the thing: Natalie declines a suitor's interest on the grounds that she is overweight, and the resolution is self-acceptance. The flamboyant gay friend arrives as a plot device, and the script acknowledges the device out loud, which is a strategy of sorts.

Where the film declines to travel is equally instructive. Race surfaces as a single satirical jab and then recedes, never becoming a subject. The environment goes unmentioned. No character is neurodivergent, no historical narrative is reframed, and the wealthy client is teased as a genre fixture without any structural critique of the wealth itself. The result is a comedy that mocks the machinery while continuing to operate it, and the closing Madonna number suggests the machine has won. The film is pleasant, self-aware, and content to audit the genre without ever filing charges.

Analysis generated by our Consciousness Algorithm

Share this score
Director: Todd Strauss-Schulson
Cast: Rebel Wilson, Liam Hemsworth, Adam Devine, Priyanka Chopra Jonas, Betty Gilpin, Brandon Scott Jones, Tom Ellis, Jennifer Saunders
Genres: Comedy, Fantasy, Romance
Studios: New Line Cinema, Bron Studios, Broken Road Productions, Camp Sugar, Little Engine Productions

Synopsis

For a long time, Natalie, an Australian architect living in New York City, had always believed that what she had seen in rom-coms is all fantasy. But after thwarting a mugger at a subway station only to be knocked out while fleeing, Natalie wakes up and discovers that her life has suddenly become her worst nightmare—a romantic comedy—and she is the leading lady.

Questions about Isn't It Romantic

Is Isn't It Romantic woke?

Yes — Isn't It Romantic is woke, scoring 61 out of 100 on our wokeness meter. That earns it a verdict of Woke.

What makes Isn't It Romantic woke?

6 of the 10 markers register at 30 or above, led by Body Positivity (60), Feminist Agenda (60) and Representation Casting (60). On Body Positivity: Natalie's weight and self-esteem are central: she dismisses a suitor's affection because she is 'overweight,' and the resolution is self-acceptance and rejecting the notion that only the thin deserve love.

How does Isn't It Romantic compare to other 2019 movies?

It ranks #13 of the 284 films from 2019 we've scored; their average is 22. The wokest is Black Christmas (79).

How is the Woke Score calculated?

An AI-assisted process researches the film and its reception, scores it 0–100 on ten markers, then combines those into one 0–100 Woke Score. It measures a specific set of 2020s cultural themes, not film quality.

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