WMS

IF (2024)

Directed by John Krasinski

No — IF is not woke, scoring 12 out of 100 on our wokeness meter.

If the cinema maintains a retirement home for forgotten premises, IF has taken up residence there with a name tag and a mild expression.

Consciousness Markers

🎭
Representation Casting30

The ensemble includes Louis Gossett Jr., Alan Kim, and Liza Colón-Zayas alongside a white lead, giving a reasonably diverse supporting cast, though this diversity is entirely incidental to the story and never foregrounded.

📢
Lecture Energy18

There is a gentle moralizing current about not losing your inner child and allowing yourself to be a kid, delivered softly rather than as a sermon.

👑
Feminist Agenda15

The protagonist is a young girl and her grandmother Margaret is given an inner life and a reclaimed childhood dream, but the film advances no explicit feminist thesis.

💰
Eat the Rich12

A businessman (Jeremy Griffith) is shown as an anxious deal-chaser who has lost his inner child, offering a faint anti-workaholic nudge, but the film resolves this by making him more confident at his presentation rather than critiquing the system.

🏳️‍🌈
LGBTQ+ Themes0

There are no LGBTQ+ characters, relationships, or themes anywhere in the film.

✊
Racial Consciousness0

The film never engages with race as a subject; characters of color appear without any commentary on identity, history, or inequality.

🌱
Climate Crusade0

No environmental or climate themes are present.

💗
Body Positivity0

While the IFs come in many whimsical shapes, the film makes no argument about body image, size acceptance, or related themes.

🧠
Neurodivergence0

No neurodivergent characters or themes are depicted or referenced.

📖
Revisionist History0

The film is a wholly fictional story and makes no historical claims to revise.

Why it received this score

If the cinema maintains a retirement home for forgotten premises, IF has taken up residence there with a name tag and a mild expression. John Krasinski writes and directs a story about a twelve-year-old girl, Bea, who can see the imaginary friends left behind by grown-ups who stopped needing them. Ryan Reynolds plays a neighbor afflicted the same way. The cast is pleasant. The animation is committed. The plot wanders Brooklyn like a tourist without a map, and the critical reception (a shrug, broadly) suggests audiences found it sweet enough to forgive.

The ensemble carries a measure of diversity, with Louis Gossett Jr., Alan Kim, and Liza Colón-Zayas among the supporting players, though the film never pauses to make anything of it. That is fine. It is also the entire extent of the gesture. Bea is a girl, and her grandmother Margaret is granted a childhood dream of dancing that the film restores to her, a small and welcome acknowledgment that older women once wanted things. No argument is advanced. The movie has no interest in arguments.

Where the film does lean, gently, is toward the notion that adulthood is a trap of deadlines and forgotten wonder. A businessman chases a deal, has misplaced his inner child, and is cured of his anxiety by a purple monster named Blue. The system survives untouched, and the deal proceeds. The moral arrives soft, a bedtime reminder that children should be allowed to be children. IF means well. It simply has nothing to say that has not been said before, and it says it in a voice calibrated to offend no one, which is its own kind of achievement and its own kind of limit.

Analysis generated by our Consciousness Algorithm

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Part of

Director: John Krasinski
Cast: Cailey Fleming, Ryan Reynolds, John Krasinski, Fiona Shaw, Steve Carell, Phoebe Waller-Bridge, Louis Gossett Jr., Alan Kim
Genres: Comedy, Fantasy, Family
Studios: Paramount Pictures, Sunday Night Productions, Maximum Effort

Synopsis

After discovering she can see everyone's imaginary friends, a girl embarks on a magical adventure to reconnect forgotten imaginary friends with their kids.

Questions about IF

Is IF woke?

No — IF is not woke, scoring 12 out of 100 on our wokeness meter. That earns it a verdict of Ultra Based.

Does IF have any woke elements?

1 of the 10 markers register at 30 or above, led by Representation Casting (30). On Representation Casting: The ensemble includes Louis Gossett Jr., Alan Kim, and Liza Colón-Zayas alongside a white lead, giving a reasonably diverse supporting cast, though this diversity is entirely incidental to the story and never foregrounded.

How does IF compare to other 2024 movies?

It ranks #120 of the 189 films from 2024 we've scored; their average is 22. The wokest is The Six Triple Eight (92).

How is the Woke Score calculated?

An AI-assisted process researches the film and its reception, scores it 0–100 on ten markers, then combines those into one 0–100 Woke Score. It measures a specific set of 2020s cultural themes, not film quality.

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