
Fly Me to the Moon (2024)
Directed by Greg Berlanti
No — Fly Me to the Moon is not woke, scoring 14 out of 100 on our wokeness meter.
Fly Me to the Moon arrives as a historical romantic comedy with a lunar-sized budget and a modest interest in the cultural quarrels of its own era.
Consciousness Markers
The female lead is a capable marketing executive navigating a male-dominated NASA, but the film treats this as a character trait rather than a feminist thesis.
The cast includes some diverse supporting players, but the film does not foreground representation as a theme or make deliberate race/gender swaps; it's a standard modern ensemble.
No LGBTQ+ characters, themes, or subtext are present.
No engagement with racial issues or consciousness.
No climate or environmental themes.
The film depicts marketing and corporate sponsorship but does not critique capitalism or wealth inequality.
No body positivity themes or messaging.
No neurodivergence themes or characters.
It's a fictionalized Apollo 11 story, not a progressive reinterpretation of history.
It's a light romantic comedy, not a preachy message movie.
Why it received this score
Fly Me to the Moon arrives as a historical romantic comedy with a lunar-sized budget and a modest interest in the cultural quarrels of its own era. Scarlett Johansson plays Kelly Jones, a marketing specialist parachuted into NASA to sell Apollo 11 to a distracted public. She is brisk, capable, and surrounded by men in short-sleeved shirts who regard public relations as a necessary nuisance. The film allows her competence to speak for itself. That is a character trait, not a thesis. The screenplay does not pause to instruct us on gender politics, and it is better for it.
The supporting cast includes a few diverse faces, mostly in the margins of mission control or the publicity office. The film never asks us to notice them as symbols, and they do not carry the narrative's moral weight. There are no LGBTQ subplots, no racial reckoning, no climate anxieties, no indictments of corporate sponsorship. The space program is treated as a bureaucratic miracle and a marketing problem, not a crime against the planet. Woody Harrelson's shadowy operative manipulates the heroine with old-fashioned blackmail, and the script seems content to let that be a plot device instead of a parable about power.
The fake moon landing scheme gives the film its screwball engine. It never becomes a lecture. The romance is pleasant, the stakes are historical, and the message, if any, is that truth is preferable to a staged broadcast. That is a gentle humanist shrug, not a sermon. We are left with a watchable throwback, professionally assembled, culturally weightless, and entirely comfortable in its own lack of ideology.
Analysis generated by our Consciousness Algorithm
Synopsis
Sparks fly in all directions as marketing maven Kelly Jones, brought in to fix NASA's public image, wreaks havoc on Apollo 11 launch director Cole Davis' already difficult task of putting a man on the moon. When the White House deems the mission too important to fail, Jones is directed to stage a fake moon landing as backup, and the countdown truly begins.
Questions about Fly Me to the Moon
Is Fly Me to the Moon woke?
No — Fly Me to the Moon is not woke, scoring 14 out of 100 on our wokeness meter. That earns it a verdict of Ultra Based.
Does Fly Me to the Moon have any woke elements?
1 of the 10 markers register at 30 or above, led by Feminist Agenda (30). On Feminist Agenda: The female lead is a capable marketing executive navigating a male-dominated NASA, but the film treats this as a character trait rather than a feminist thesis.
How does Fly Me to the Moon compare to other 2024 movies?
It ranks #110 of the 189 films from 2024 we've scored; their average is 22. The wokest is The Six Triple Eight (92).
How is the Woke Score calculated?
An AI-assisted process researches the film and its reception, scores it 0–100 on ten markers, then combines those into one 0–100 Woke Score. It measures a specific set of 2020s cultural themes, not film quality.