WMS

Hitch

2005 · Directed by Andy Tennant

🧘4

Woke Score

58

Critic

🍿67

Audience

Ultra Based

Critics rated this 54 points above its woke score. Among Ultra Based films, this critic score ranks #965 of 1469.

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Consciousness MeterUltra Based
Ultra BasedPeak Consciousness
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Synopsis

Dating coach Alex 'Hitch' Hitchens mentors a bumbling client, Albert, who hopes to win the heart of the glamorous Allegra Cole. While Albert makes progress, Hitch faces his own romantic setbacks when proven techniques fail to work on Sara Melas, a tabloid reporter digging for dirt on Allegra Cole's love life. When Sara discovers Hitch's connection to Albert – now Allegra's boyfriend – it threatens to destroy both relationships.

Consciousness Assessment

Hitch is a mid-2000s romantic comedy that exists comfortably within the heteronormative, male-centered paradigm of its era. The film's central premise, in which a dating coach teaches men how to strategically manipulate women into romantic compliance, is presented as charming rather than coercive. Will Smith's character peddles a philosophy of calculated seduction dressed as authentic connection, and the narrative validates this approach throughout, rewarding persistence and strategic planning with romantic success. There is no irony here, no winking acknowledgment of the problematic nature of the enterprise. This is simply how romance is understood to work.

The treatment of gender is entirely conventional. Eva Mendes exists primarily as an object of romantic conquest, her professional accomplishments and investigative journalism secondary to whether she will ultimately accept the protagonist's advances. The film presents her initial resistance as an obstacle to overcome, not a boundary to respect. Allegra Cole functions as a romantic prize for the bumbling Albert, her character developed minimally beyond her glamorous exterior. These are not feminist reimaginings of romantic comedy tropes; they are straightforward executions of pre-feminist romantic fantasy.

The film does feature a racially diverse cast, though this appears to be incidental rather than the product of any particular commitment to representation. Kevin James, Amber Valletta, and various supporting players of different ethnic backgrounds populate the narrative without any commentary on identity, race, or the significance of their presence. It is simply a film that happens to feature people of different backgrounds executing a conventional romantic comedy plot. There is no interrogation of these dynamics, no progressive sensibility at work, merely the standard commercial calculus of mid-2000s Hollywood filmmaking.

Analysis generated by our Consciousness Algorithm

Critic Reviews

58%from 36 reviews
Wall Street Journal80

Immensely likable, and allows Mr. Smith to fulfill his manifest destiny -- as an urbane comedian who is also, shades of Cary Grant, a romantic hero.

Joe MorgensternRead Full Review →
Philadelphia Inquirer75

Like most great comedies, Hitch confects a sweetly appealing fantasy.

Carrie RickeyRead Full Review →
USA Today75

For much of its length, the premise seems less wilted than you'd guess. This is because, for one thing, Mendes gives as good as she gets.

Mike ClarkRead Full Review →
Austin Chronicle40

In the end, while both of these performers look great together, they really don't seem to belong together. And that's the biggest hitch in Hitch.

Steve DavisRead Full Review →

Consciousness Markers

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Representation Casting22

The film features a diverse cast including Asian-American, Latina, and Black actors in principal roles, but this diversity appears incidental rather than intentional. No particular attention is paid to representation or the significance of casting choices.

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LGBTQ+ Themes0

There are no LGBTQ+ themes, representation, or subtext in this heteronormative romantic comedy. The entire narrative is built around conventional male-female romantic dynamics.

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Feminist Agenda5

The film is actively anti-feminist in its core premise. Women are presented as targets to be strategically seduced, and female resistance is framed as an obstacle to overcome rather than a boundary to respect.

Racial Consciousness0

There is no racial consciousness or commentary in the film. While the cast is diverse, race is never acknowledged or explored as a meaningful element of the narrative.

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Climate Crusade0

The film contains no climate-related themes, messaging, or environmental consciousness whatsoever.

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Eat the Rich0

The film is fundamentally pro-capitalist, celebrating Hitch's successful business enterprise and the commodification of romance as entrepreneurship rather than critiquing it.

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Body Positivity0

There is no body positivity discourse or challenge to conventional beauty standards. The film operates within mainstream Hollywood aesthetics without commentary or subversion.

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Neurodivergence0

There is no representation of neurodivergent characters or any exploration of neurodivergent themes in this film.

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Revisionist History0

The film contains no historical content or revisionist historical framing of any kind.

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Lecture Energy15

Hitch's coaching sessions contain some preachy elements as he dispenses dating advice, but these are presented as entertaining banter rather than preachy moral instruction or social commentary.