WMS

G.I. Joe: The Rise of Cobra

2009 · Directed by Stephen Sommers

🧘4

Woke Score

32

Critic

🍿52

Audience

Ultra Based

Critics rated this 28 points above its woke score. Among Ultra Based films, this critic score ranks #1424 of 1469.

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Synopsis

From the Egyptian desert to deep below the polar ice caps, the elite G.I. JOE team uses the latest in next-generation spy and military equipment to fight the corrupt arms dealer Destro and the growing threat of the mysterious Cobra organization to prevent them from plunging the world into chaos.

Consciousness Assessment

G.I. Joe: The Rise of Cobra represents the quintessential pre-woke action spectacle, a film that has absorbed demographic changes in entertainment without altering its fundamental ideological commitments. The ensemble cast includes Adewale Akinnuoye-Agbaje, Lee Byung-hun, and Saïd Taghmaoui, demonstrating a baseline level of racial diversity typical of post-2000s action films. However, this diversity exists entirely in service of plot mechanics rather than any genuine engagement with representation or cultural consciousness. The film makes no attempt to interrogate power structures, colonial legacies, or systemic inequity.

The narrative concerns itself solely with spectacle, international espionage, and the deployment of increasingly improbable technology against a faceless evil organization. There is no feminist critique, no climate consciousness, no interrogation of capitalism's role in global conflict, and no neurodivergent representation. The characters simply happen to exist in various ethnic configurations while executing military operations, functioning as interchangeable units within the larger machinery of action cinema.

The film operates entirely within the framework of 1980s action cinema, updated with 2009 CGI and a slightly more diverse color palette. It is a product that has absorbed the surface aesthetics of contemporary casting practices while remaining fundamentally indifferent to questions of systemic inequality, representation beyond counting, or any broader social consciousness. It exists as pure entertainment machinery, neither progressive nor regressive, simply agnostic to the cultural concerns that would later define the decade.

Analysis generated by our Consciousness Algorithm

Critic Reviews

32%from 25 reviews
The A.V. Club75

The Rise Of Cobra holds to a thrill-ride sensibility that’s unchallenging and more than a little goofy, but exciting and consistently well-managed.

Tasha RobinsonRead Full Review →
Variety70

While thesping is not the main game here, having a cast of bright young things certainly helps, and Quaid gets in a few nice John Wayne-like moments as the no-nonsense boss.

Richard KuipersRead Full Review →
Washington Post70

The loudest, flashiest, silliest and longest blockbuster in a summer full of long, silly, flashy, loud blockbusters (long and silly "Transformers," flashy and loud "Wolverine").

The New York Times10

This pricey, juiceless pulp could never have been killed by critics, simply because it was already dead.

Manohla DargisRead Full Review →